Gatsby Moving Rubber

Package Design, Production, Photo Direction
Date: 04/2009
Gatsby Moving Rubber | Full Set Gatsby Moving Rubber | Vertical Gatsby Moving Rubber | Top Detail

Proposed product package design for Mandom Corporation's Gatsby product line of Moving Rubber hair wax. Specifically designed to function in both Western and Japanese markets, this package features both English and Japanese on it in order to increase familiarity and reduce intimidation with the product.