IDENTITY
Yates Holley
Motion Graphics Artist
Adobe Illustrator CS3
Winter 2008
As the result of a new and emerging field, broadcast design and motion graphics artists tend to be very intense individuals. Some, including myself, consider these artists to be the “rockstars” of art, creating attention grabbing visuals and extremely imaginative concepts. My close friend Yates Holley contracted me to create an identity for him that embodied this mentality. Thus, the YHOLLEY logo was born; the synthesis of rockstar design and radial symmetry. This identity was eventually further developed by Yates Holley into an animation sequence as part of his personal branding. The final result can be viewed at his personal site, http://www.yatesholley.com